EchoPark Automotive Brief
Assignment
Write a creative brief to inform the creative team on the background, goals, and deliverables for promotional videos. The brief should cover any relevant information that could help the team during creative development and include research and insights within the client’s industry
Challenge
Write and produce (3) promotional spots for EchoPark Automotive featuring NASCAR drivers Michael Waltrip, Kyle Petty, and Ross Chastain that spread awareness about various events and upcoming deals for EchoPark.
Role
Serve as the liaison between the client and interdepartmental teams at the agency throughout the course of the project. Starting with the initial client intake call, it’s the role of the Account Executive to research and provide clear instructions to the creative team on how to execute the project successfully. Act as the client’s eyes and ears to ensure the creative is remaining within the brand voice and achieving their objectives.
The Creative Brief
