Henrietta Said OOH Campaign
Assignment
Oversee the creative development process and research optimal static and digital OOH placements that will reach traffic going towards Whole Foods and Fresh Market locations in the Charlotte, NC region.
Role
Collaborate with various out-of-home media vendors in the area to understand the best placement options, flight times, and costs to optimize the client’s budget and visibility. Ensure that the creative stays true to the brand voice and encourages product trial in both of those store locations. Coordinate communication between internals teams and clients throughout the course of the project.
Challenge
Determine the optimal placements for out-of-home media in the local Charlotte region to increase awareness of Henrietta Said projects being sold at both Whole Foods and Fresh Market locations.
The Results
