Eggs Up Grill Digital Ads

Assignment

Collaborate with Eggs Up Grill’s digital media vendor to refresh the creative being run on paid digital & social channels based on performance insights.

Challenge

Analyze the insights provided by the digital ad vendor and use that data to inform the internal team’s creative brief to create new digital and social creative.

Role

Based on UGC content being the highest performer, oversee and ensure that the creative process is focused on awareness messaging within the UGC content pillar. Communicate with the client, digital ad vendor, and internal creative team throughout the project to provide clarity and insights where they are needed.

The Results

+70.59%

Increase in Franchisee Investment & Campaign Adoption

+7.22%

Increase in Click-through rate

+21.7M

Total Impressions

+12.6%

Increase of In-Store Traffic during the ad buy